If you have been following along with my Touristician Reviews series where I recap my travels, you may have noticed a recent trend in my hotel recaps. Almost every time I travel somewhere whether it was to Detroit, Richmond, or Lancaster County, I always stayed at a Hilton branded hotel such as Tru, Hampton Inn, and Home2 Suites. In general when I travel, I always look for a Hilton branded hotel as it is always reliable, consistent, comfortable and clean.
So when I found out one of my favorite Hilton brands, Hampton Inn is getting a refresh, I knew I had to take a look at the design. In this post, I will be going over the redesign, comparing it to the current prototype Hilton and sharing some of my thoughts on the new branding and design. So without further ado, let’s dive in!
![](https://touristician.com/wp-content/uploads/2024/04/hampton-north-american-prototype-exterior.jpg?w=1024)
Hampton Press Release:
Going through the press release, we can see there are a few key points Hilton is aiming towards with this branding update. Those being:
- Refreshed brand identity with an updated logo, new branding, and focusing on what makes Hampton unique as a brand.
- Redesigned guest spaces and a move away from a traditional lobby set up allowing for more spacious and open room design.
- New guest rooms with a focus on utilizing space and decluttering rooms by using less furniture pieces.
- Emphasis on smarter more efficient design allowing for operational efficiency and cost savings for operators.
- Keeping the well known and loved exterior design only slightly tweaking the colors, finally adding outdoor space and modifying the entryway.
Initial Thoughts
Overall, I love how they kept the existing exterior design they have and just added to it. Although nothing is ever going to replace the traditional exterior design. I really love how they added an outdoor patio space to the design as this is something I noticed Hampton has been lacking for a while. When I stay at Home2 Suites or Tru I love the outdoor spaces they have, especially at night for relaxation just before bed. Although, I’m not sure if it is just the way the concept art shows it, but I think it is odd how the patio is literally next to the front door where cars pull up. I personally would rather see it moved to the back of the hotel away from the front entry like how Tru is. That or I’d like to see some more separation. However, I do recognize this concept art and the actual prototype may vary once it is rolled out.
Moving on to the lobby, I personally have mixed feelings about this design. I like how the retail market is moved out and is not stuffed in a corner or buried in the lobby. I feel like this helps contribute to that open air, large space design Hampton wants. One thing I dislike though is the seating area/community area. I feel like the furniture gives the space a dated feel and doesn’t really remind me of how a Hampton would be. Again I get this is just concept art, so we’ll have to just see how this actually turns out when the first location using this design opens.
![](https://touristician.com/wp-content/uploads/2024/05/hampton-north-american-prototype-reception.jpg?w=1024)
![](https://touristician.com/wp-content/uploads/2024/05/hampton-north-american-prototype-lobby.jpg?w=1024)
![](https://touristician.com/wp-content/uploads/2024/05/hampton-north-american-prototype-retail.jpg?w=1024)
Looking at the front desk, I like how it is not a cramped work space and has branding behind it. Although, I do have to say I wish they stuck more with the little greeting phrases on the walls they use now like “Welcome to the Garden State” or “Welcome to the BuckEye State”. I do have to give the design props though cause they did somewhat incorporate that in the foyer as we saw from the video. Personally, I’m not a fan of how lite the wood tones are since I feel like they clash with the darker wallpaper accents. I’d much rather see more of a walnut or brown toned wood instead since I feel like that is more consistent with the current new builds and design that is currently rolled out.
![](https://touristician.com/wp-content/uploads/2024/05/image-4.png?w=1024)
Room wise, I have mixed feelings and a few concerns with the new prototype. This redesign is meant to fit more rooms within the existing blueprints for new builds which means smaller room design. This concerns me as I do not want to see room sizes similar to Tru being implemented. Generally if I am only doing an overnight or two nights, I prefer Tru since it is a smaller room and generally I am just looking for a comfortable place to sleep without fuss. However, when I look to book a Hampton, generally it is for multiple nights so I prefer a little more space and do not want as small of a room. I’m personally not a fan of this design for a variety of reasons:
- Lack of a closet space. I totally understand wanting to open up the space to make it feel less cramped but I dislike not having a closet. While I like this closet set up for a Tru, I feel like it doesn’t fit as well with the Hampton design and will be a move away from what Hampton rooms are known for.
- I’m personally not a fan of the light wood tones since I feel like they clash with the color scheme of the room. I like the colors of the room since I feel like those are classic Hampton colors but the furniture just feels out of place to me. I personally would have the existing walnut colored furniture and fixtures in the room since I feel like they fit better and are already pretty streamlined. I feel like this furniture is too similar to that of Wyndham and it takes away from what makes Hampton Inn unique.
Another thing that alarms me, is in the press release, they mentioned a bathroom redesign. I surely hope they improve on the current bathroom design. Personally, I am sick and tired of seeing a lack of thought go into towel racks or towel hooks in hotel bathrooms. I personally like to sometimes reuse my towels for a few days before getting fresh ones. However, this is often complicated when there are only one or no hooks or towel bars. I would like to personally see sliding glass shower doors instead of curtains in the shower stall. I am starting to dislike shower curtains because you can’t tell if they are clean or how often it has been cleaned whereas with glass doors, you can actually see the steak marks and it is way easier to tell if it has been cleaned.
Current Vs New Branding & Design
Along with the refreshed hotel design comes the newly updated marketing and branding. I have to be honest here, and say I am thoroughly surprised and delighted with all the updates. Looking at the logo, I love how they kept the logo almost the same and added little touches like connecting the font together between the p and t and just modified the colors slightly. I was honestly nervous like most modern day rebranding, that the logo would be butchered and look so cooperate looking. However, this was definitely not the case here and I have to say Hilton hit it out of the park on this one.
![](https://touristician.com/wp-content/uploads/2024/05/2560px-hampton_by_hilton_logo.svg_.png)
![](https://touristician.com/wp-content/uploads/2024/05/hampton-by-hilton-logo.png)
The logo was not the only thing that received a much needed face lift. We also see the new branding and marketing materials that were a part of this brand refresh. I love how they kept those iconic mustache coffee cups and really took that idea and elevated it to the next level. I also love how they took the iconic waffle breakfast that the chain is known for and focused on that for billboard advertisements along major highways and high traffic areas.
![](https://touristician.com/wp-content/uploads/2024/05/hampton-brand-id-refresh-advertisement.jpg?w=1024)
![](https://touristician.com/wp-content/uploads/2024/05/hampton-brand-id-refresh-billboard.jpg?w=1024)
![](https://touristician.com/wp-content/uploads/2024/05/hampton-brand-id-refresh-brochures.jpg?w=1024)
![](https://touristician.com/wp-content/uploads/2024/05/hampton-brand-id-refresh-cups.jpg?w=1024)
![](https://touristician.com/wp-content/uploads/2024/05/hampton-brand-id-refresh-door-hanger.jpg?w=1024)
When I was looking at all the new marketing materials, I noticed a few subtle things that stick out. First, when I was looking at the renderings for all the new promotional items, I see the Hampton Inn Memphis-Poplar is listed on the business card renderings. If you look up this location, it appears as though this location is due for a renovation. Is it possible the first roll out of this design would be in the Memphis-Poplar location?
Yet another thing that sticks out is in the newspaper ad rendering, you can briefly see a variation of the new design with a slightly different color scheme. Is it possible there are going to be variations to this new prototype design depending on the location of the hotel? Honestly speaking, I prefer the blue color scheme pictured since that feels more like Hampton Inn to me.
Final Thoughts:
Overall, I think these changes are mostly positive for guest experience and for operators to ease the burden in day to day operations. I can’t wait to see this new prototype rolled out and see the end result. I am never usually disappointed with Hilton branded hotels, and I can’t wait to stay in one of these new hotels one day. Personally, if I was ever to open my own hotel, this would be one of the brands I could consider going with based on my experiences, and my stays with Hampton Inn.
What are your thoughts on the new Hampton Inn redesign and updates? Let us know in the comments below. As always if you are enjoying our content be sure to subscribe and follow us on social media to never miss blog updates and any new posts. We’ll see you in the next one!
Follow Us
Get new content delivered directly to your inbox.