Category: Industry News & Highlights

Hampton Inn Redesign: Revitalizing Brand Identity and Guest Spaces

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If you have been following along with my Touristician Reviews series where I recap my travels, you may have noticed a recent trend in my hotel recaps. Almost every time I travel somewhere whether it was to Detroit, Richmond, or Lancaster County, I always stayed at a Hilton branded hotel such as Tru, Hampton Inn, and Home2 Suites. In general when I travel, I always look for a Hilton branded hotel as it is always reliable, consistent, comfortable and clean. 

So when I found out one of my favorite Hilton brands, Hampton Inn is getting a refresh, I knew I had to take a look at the design. In this post, I will be going over the redesign, comparing it to the current prototype Hilton and sharing some of my thoughts on the new branding and design. So without further ado, let’s dive in!

© 2024 Hilton

Hampton Press Release:

Going through the press release, we can see there are a few key points Hilton is aiming towards with this branding update. Those being:

  1. Refreshed brand identity with an updated logo, new branding, and focusing on what makes Hampton unique as a brand.
  2. Redesigned guest spaces and a move away from a traditional lobby set up allowing for more spacious and open room design.
  3. New guest rooms with a focus on utilizing space and decluttering rooms by using less furniture pieces.
  4. Emphasis on smarter more efficient design allowing for operational efficiency and cost savings for operators. 
  5. Keeping the well known and loved exterior design only slightly tweaking the colors, finally adding outdoor space and modifying the entryway.

Initial Thoughts

Overall, I love how they kept the existing exterior design they have and just added to it. Although nothing is ever going to replace the traditional exterior design. I really love how they added an outdoor patio space to the design as this is something I noticed Hampton has been lacking for a while. When I stay at Home2 Suites or Tru I love the outdoor spaces they have, especially at night for relaxation just before bed. Although, I’m not sure if it is just the way the concept art shows it, but I think it is odd how the patio is literally next to the front door where cars pull up. I personally would rather see it moved to the back of the hotel away from the front entry like how Tru is. That or I’d like to see some more separation. However, I do recognize this concept art and the actual prototype may vary once it is rolled out.

Moving on to the lobby, I personally have mixed feelings about this design. I like how the retail market is moved out and is not stuffed in a corner or buried in the lobby. I feel like this helps contribute to that open air, large space design Hampton wants. One thing I dislike though is the seating area/community area. I feel like the furniture gives the space a dated feel and doesn’t really remind me of how a Hampton would be. Again I get this is just concept art, so we’ll have to just see how this actually turns out when the first location using this design opens.

Looking at the front desk, I like how it is not a cramped work space and has branding behind it. Although, I do have to say I wish they stuck more with the little greeting phrases on the walls they use now like “Welcome to the Garden State” or “Welcome to the BuckEye State”. I do have to give the design props though cause they did somewhat incorporate that in the foyer as we saw from the video. Personally, I’m not a fan of how lite the wood tones are since I feel like they clash with the darker wallpaper accents. I’d much rather see more of a walnut or brown toned wood instead since I feel like that is more consistent with the current new builds and design that is currently rolled out.

New welcome wall at foyer entrances in the new prototype design.

Room wise, I have mixed feelings and a few concerns with the new prototype. This redesign is meant to fit more rooms within the existing blueprints for new builds which means smaller room design. This concerns me as I do not want to see room sizes similar to Tru being implemented. Generally if I am only doing an overnight or two nights, I prefer Tru since it is a smaller room and generally I am just looking for a comfortable place to sleep without fuss. However, when I look to book a Hampton, generally it is for multiple nights so I prefer a little more space and do not want as small of a room. I’m personally not a fan of this design for a variety of reasons:

  1. Lack of a closet space. I totally understand wanting to open up the space to make it feel less cramped but I dislike not having a closet. While I like this closet set up for a Tru, I feel like it doesn’t fit as well with the Hampton design and will be a move away from what Hampton rooms are known for.
  2. I’m personally not a fan of the light wood tones since I feel like they clash with the color scheme of the room. I like the colors of the room since I feel like those are classic Hampton colors but the furniture just feels out of place to me. I personally would have the existing walnut colored furniture and fixtures in the room since I feel like they fit better and are already pretty streamlined. I feel like this furniture is too similar to that of Wyndham and it takes away from what makes Hampton Inn unique.

Another thing that alarms me, is in the press release, they mentioned a bathroom redesign. I surely hope they improve on the current bathroom design. Personally, I am sick and tired of seeing a lack of thought go into towel racks or towel hooks in hotel bathrooms. I personally like to sometimes reuse my towels for a few days before getting fresh ones. However, this is often complicated when there are only one or no hooks or towel bars. I would like to personally see sliding glass shower doors instead of curtains in the shower stall. I am starting to dislike shower curtains because you can’t tell if they are clean or how often it has been cleaned whereas with glass doors, you can actually see the steak marks and it is way easier to tell if it has been cleaned.

Current Vs New Branding & Design

Along with the refreshed hotel design comes the newly updated marketing and branding. I have to be honest here, and say I am thoroughly surprised and delighted with all the updates. Looking at the logo, I love how they kept the logo almost the same and added little touches like connecting the font together between the p and t and just modified the colors slightly. I was honestly nervous like most modern day rebranding, that the logo would be butchered and look so cooperate looking. However, this was definitely not the case here and I have to say Hilton hit it out of the park on this one.

The logo was not the only thing that received a much needed face lift. We also see the new branding and marketing materials that were a part of this brand refresh. I love how they kept those iconic mustache coffee cups and really took that idea and elevated it to the next level. I also love how they took the iconic waffle breakfast that the chain is known for and focused on that for billboard advertisements along major highways and high traffic areas.

When I was looking at all the new marketing materials, I noticed a few subtle things that stick out. First, when I was looking at the renderings for all the new promotional items, I see the Hampton Inn Memphis-Poplar is listed on the business card renderings. If you look up this location, it appears as though this location is due for a renovation. Is it possible the first roll out of this design would be in the Memphis-Poplar location?

Yet another thing that sticks out is in the newspaper ad rendering, you can briefly see a variation of the new design with a slightly different color scheme. Is it possible there are going to be variations to this new prototype design depending on the location of the hotel? Honestly speaking, I prefer the blue color scheme pictured since that feels more like Hampton Inn to me.

Final Thoughts:

Overall, I think these changes are mostly positive for guest experience and for operators to ease the burden in day to day operations. I can’t wait to see this new prototype rolled out and see the end result. I am never usually disappointed with Hilton branded hotels, and I can’t wait to stay in one of these new hotels one day. Personally, if I was ever to open my own hotel, this would be one of the brands I could consider going with based on my experiences, and my stays with Hampton Inn.

What are your thoughts on the new Hampton Inn redesign and updates? Let us know in the comments below. As always if you are enjoying our content be sure to subscribe and follow us on social media to never miss blog updates and any new posts. We’ll see you in the next one!

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Caffeine Craze – McDonald’s Introduces New Coffee & Bakery Concept

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Ever since its creation McDonald’s has always been an innovator in the industry from the first walk up counter, to the creation of new foods like Chicken Nuggets and more. To this very day, McDonald’s is very well known for fast, convenient, affordable and consistent food. While they do serve breakfast and coffee, have you ever thought about McDonald’s as solely a coffee shop? Well now you officially can!

In 2023, McDonald’s began teasing it was creating a new restaurant concept centered around nostalgic mascots and beverages. Flash forward to late 2023, McDonald’s made a huge announcement that shook the entire internet and decade fans of the chain. It was actually opening its new concept and naming it CosMc’s. 

So what exactly is CosMc’s and what is all the buzz about? CosMc’s is a new small-format, beverage-led concept whose menu is built around bold, refreshing beverages and tasty treats that are “truly out of this world”. 

In a press release, McDonald’s described its new concept by saying it “seamlessly blends brand-new, otherworldly beverage creations with a small lineup of food, including a select few McDonald’s favorites – all designed to boost your mood into the stratosphere, if only for a few moments”. 

As we can clearly see from several press releases, it is clear McDonald’s is getting creative with a space/universe theme and branding the new restaurant as part of the McDonald’s Universe. I think this is a very clever way to brand the restaurant and is highly creative. It reminds me how superhero shows are now when the shows and story lines are in the same “universe”. 

Taking a look at the menu, we can see the menu is heavily centered around beverages, coffees, specialty drinks and smaller pick me up food items. Examples include Sour Cherry Energy Slush, Tropical Spiceade and S’mores Cold Brew. Much like Dunkin or Starbucks, the chain also offers addons for drinks like popping boba, flavor syrups, energy or Vitamin C shots, and so much more.

Food wise, we can see the menu is very streamlined and only features two sandwiches, lots of baked goods, ice cream (hopefully the machines actually work…). The menu also offers a few classic McDonald’s classics such as the Egg McMuffin sandwiches and the M&Ms McFluffy. 

Considering this is supposed to be competition to Starbucks, I have to say I was expecting to see more new sandwich options or possibly some wraps. Seems as though many of the items are recycled from McDonald’s and there are not as many new offerings. Perhaps since this is a test run, the menu will grow in the future once the concept takes off. I can not see this chain even trying to compete with Starbucks with the limited food menu it does have. Hopefully we’ll see a few more options added or at least some seasonal menu items introduced before the concept expands further.

CosMc’s is starting small with its first and only location as of now in Bolingbrook, Illinois. By the end of 2024, 10 additional locations are planned for the Dallas-Fort Worth and San Antonio metro areas. The company hopes to grow this number if all is successful with the test pilot locations.

I am very glad that they did not decide to go full on boring and go with McCafe which is their current in house coffee concept some locations have. I am glad they are branching out and trying something new. It’ll definitely be interesting to see what happens with the McCafe concept if CosMc’s really takes off. Could we maybe see co-branded CosMc’s and McDonald’s locations soon? Only time will tell!

Extended Stay Frenzy – Hilton, Marriott & Hyatt Launching New Brands

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Within the past two years, we’ve seen an explosion of new hotel brand development and rapid advances in the way we travel. One of those new found changes is extended stay hotel brands such as Home2 Suites, Residence Inn, Hawthorn Suites, Hyatt House and more. 

An extended stay hotel offers guest rooms with larger living spaces, kitchenettes and additional amenities you wouldn’t find in a traditional hotel room. These types of hotels are aimed at travelers or guests staying for longer periods of time while offering the comforts of home. 

Extended stay hotels are nothing new to the industry, and have actually been around for several decades. During and after the pandemic, extended stay hotels have grown rapidly and quickly became the fastest growing segment in the hotel industry.

With all this new found expansion and an already crowded hotel market, brands like Marriott, Hilton, Hyatt and even Wyndham have developed new brands to capitalize on the growing market and expand their reach. In today’s post, we will be taking an in-depth look at some of these newly created brands, how they plan to differentiate themselves and what we can expect as consumers from these new brands. First up, LivSmart Studios by Hilton!

LivSmart Studios by Hilton:

Back in May of 2023, Hilton teased it was in the process of developing a new extended stay hotel brand with Project H3. 

“After much anticipation, we’re thrilled to announce that LivSmart Studios by Hilton is official,” Isaac Lake, brand leader of LivSmart Studios, said in a statement. “With a resilient $300 billion workforce travel market, the extended-stay segment continues to grow. It has never been as primed as it is now for this long-stay brand, and we’re thrilled with the initial excitement we’ve received from owners.”

LivSmart Studios by Hilton will be aimed toward travelers and guests looking to spend about 20 nights or more at a time. Each location will feature communal common areas such as fitness centers, laundry areas and outdoor spaces with grills as well as fire pits. Hilton previously announced there would be free breakfast with grab-and-go items.

Rooms will be designed and furnished like Apartment-style studios. Each will feature fully-equipped kitchens with full-size refrigerators, dishwashers, microwaves, two-burner stove tops and plenty of storage. Multipurpose furniture in the guest rooms will create versatile spaces for working as well as relaxing and, of course, sleeping

It is reported that the first location should be open for business by the end of this summer in Kokomo, Indiana.

StudioRes by Marriott:

Prior to Hilton announcing Project H3, Marriott announced Project MidX Studios, another extended stay brand it would be adding to its 30+ brands. For context, Marriott already has four extended stay hotel brands, including:

  • Residence Inn by Marriott, where all rooms are suites and feature kitchens, with complimentary breakfast and an evening happy hour.
  • TownePlace Suites by Marriott, where rooms range from studios to two bedroom suites, and feature kitchens; Marriott describes this brand as being for “the Upbeat Realistic traveler”.
  • Element by Westin, where rooms range from studios to one bedrooms suites and feature kitchens, with complimentary breakfast and an evening happy hour; this is typically higher end than Residence Inn and TownePlace Suites
  • Marriott Executive Apartments, which is the closest thing in Marriott’s hotel portfolio to an apartment-style accommodation

Looking at the StudioRes design, it shares similarities to that of Hilton’s design however, I personally feel this design is very bland and slapped together for the sake of it. Marriott seems to be aiming at attracting more owners/operators with a cheaper startup and operational brand rather than improving on a niche market concept that can benefit potential new guests.

StudioRes will have a focus on the United States and Canada, with the most affordable cost-per-room product for developers, intended to accelerate speed-to-market, with a low cost to build. For a property with 124 keys, the model targets a build cost of $13-14 million, with around 54,000 square feet of total building area. The brand will also have a light operational cost model for owners and franchisees, meaning you can expect these hotels to not have many amenities.

Comparing this to the previously discussed Hilton design, I feel as though the Hilton design is way more put together and actually feels more detail oriented, has that service standard Hilton is known for and is overall a better concept. I feel like this concept is just pinching pennies and could honestly use more time and effort in development. Just looking at the concept art, it looks very rushed and slapped together. The exterior rendering doesn’t even look like a hotel at all. Plus why is there no bathroom rendering? Does this mean we are going to get a cheaply slapped together bathroom?

On many online threads, there are several loyal Marriott guests commenting on the company’s massive growth and inability to balance between developing its newer brands and keeping its older brands afloat.

“I get that the big hotel companies need a lot of brands to justify growth. But what happens to the old brands? I don’t see anyone really building and opening new Alofts anymore. That brand seems to be just existing. I stayed at the Aloft in Wichita last year. It felt like walking into a W property circa 2006. It was a hip concept back then, but felt very dated and just completely out of place in Kansas. What about Four Points? Is anyone really building and opening new Four Points properties? I actually think that Four Points is a better brand than Courtyard but Courtyard seems to be what developers want to build when they want something more than a Fairfield but something less than a more upscale brand. At some point, Marriott has to discontinue old brands and convert existing properties to something else. I’ve noticed that a tremendous number of 1970s and 1980s Marriotts have become Delta in recent years”.

Overall, I have to say I am extremely disappointed with their concept and effort they put in. Considering Marriott wants to create a concept for extended stays for 20+ room nights, their concept doesn’t stand out or incorporate anything innovative or new. I personally think this is very lazy and sad since the company is well known from the start for being innovative and groundbreaking when it comes to hotels. I just don’t see that from this concept at all. Marriott already has Marriott Executive Apartments and those are lightyears better. You would think you would want to top that concept especially if you want to create a whole new hotel brand from it. I just don’t see how Marriott, who is known for high standards and the details, is okay with this concept.

Hyatt Studios:

Before we get into Hyatt’s new brand, a quick note, compared to the previous two concepts, this concept is a more traditional extended stay brand not an apartment style, long term stay brand. Hyatt announced its new brand in April of 2023, in order to grow the company’s portfolio, guest base and tap into this new found exponential growth of extended stay hotels. 

“We are proud to launch the Hyatt Studios brand and bring the high-quality experience and level of care promised by the Hyatt brand to smaller markets and submarkets where we don’t have Hyatt hotels,” said Jim Chu, chief growth officer, Hyatt. “We identified a white space for Hyatt, creating a compelling opportunity to significantly accelerate our industry-leading net rooms growth, care for World of Hyatt members on more stay occasions and introduce World of Hyatt to new guests in a new segment which we expect will drive increased direct bookings for all properties across the Hyatt portfolio.”

Guestrooms will marry form with function and offer suites with kitchen amenities to provide comfort during extended trips away from home. The Hyatt Studios food and beverage experience will include a complimentary grab-and-go breakfast and a best-in-class, 24-hour market with a wide variety of options to satisfy extended-stay guests – from health-conscious snacks and ready-made meals to sweet and savory staples to fulfill travel cravings, all of which can be prepared and enjoyed in the guestroom’s kitchen featuring a multi-function convection microwave.

One major thing that sticks out for me is how Hyatt states “the brand is designed to be flexible based on developer needs”. Personally, I feel a brand should be designed for the guests experience, efficiently and ease to operate. Basically, what I’m getting out of this is there will be little to no form of brand standards. 

The specific relevant content for this request, if necessary, delimited with characters: Room design wise, much like Marriott, it seems very slapped together and bland. There is no pop of color or anything exciting to draw you in. While I get a kitchenette takes up a lot of room, why does it seem like the kitchen is weirdly placed in the middle of the room? Seems like they took a standard Hyatt room and slap a kitchen inside with a tiny closet. If this is supposed to be an extended stay brand, why does it lack storage options? Is it possible they just forgot that detail in the rendering or is it totally forgotten? Also notice how we don’t even get a rendering of the bathroom? Does this mean we are going to get a cheaply slapped together bathroom?

Final Thoughts:

One thing that is an immediate red flag for me as well is despite being different concepts, all three of the exterior renderings all suspiciously share the same color scheme and similar design. 

Despite this, I personally think the Hilton design is the most throughout, detailed and most guest oriented. Seems like Hilton is more focused on the guest experience instead of putting the developer first. While I get designing a new hotel prototype to minimize the start-up and operational costs makes sense, it shouldn’t be at the guest’s expense. This is just one of the many reasons Hilton always wins me over compared to Marriott, Hyatt and IHG. 

It’ll definitely be interesting to see how each of these brands expands and grows as time goes on. Will these concepts be well received or will there be massive changes made? Only time can tell.

Overview: Preventing Facilities Disasters In The Hospitality Industry.

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In the hospitality industry, facilities are omnipresent and serve as the backbone of all our operations. They facilitate various activities ranging from hosting events and preparing meals to providing comfortable accommodations for guests. Furthermore, they support behind-the-scenes tasks that ensure the smooth functioning of the hotel. Within the hospitality industry, facilities encompass a wide range of spaces including hotel rooms, restaurants, meeting and convention areas, parking garages, and recreational facilities such as pools, spas, waterparks, and gyms. Additionally, they encompass essential equipment like stoves, fryers, washers, and dryers, as well as the building infrastructure that houses vital elements such as water, gas, electricity, and structural components.

Why Preventive Maintenance Matters:

It is crucial to maintain, repair, and design our facilities correctly; otherwise, the consequences can be disastrous. When we fail to do so, we often see disasters like fires, building collapses, gas leaks, power failures, floods, and more severe natural disasters occur. While most of the time we have control over weather-related disasters, there are cases when we have zero control over disasters happening. Such cases include natural events like earthquakes, hurricanes, forest fires, and tornadoes.

It is crucial to prioritize the prevention of disasters by exercising meticulous control. One effective approach is to employ preventive and corrective maintenance strategies, carefully examining blueprints during the design phase to eliminate any critical errors. Moreover, seeking advice from experts during the maintenance and design processes ensures adherence to best practices.

By neglecting the aforementioned maintenance practices or neglecting to review the blueprints, it can lead to significant catastrophes and endanger the lives of innocent individuals and nearby properties. As we shall observe through various examples, a majority of the disasters documented could have been prevented had proper maintenance been conducted, blueprints been reevaluated prior to commencing construction, and appropriate safety measures been implemented.

Hotel Fires:

Facilities fires in the hospitality industry are a disaster that can be controlled with proper measures. Neglecting maintenance, emergency procedures, or safety equipment can lead to dire consequences. Fires occur when there is an ignition source, fuel, and oxygen. In the context of a hotel room, where numerous flammable sources can be found, items such as towels, sheets, blankets, desks, curtains, and furniture can easily fan the flames and escalate the situation to a point of no return.

So, when a fire occurs in a hotel, it is crucial that our fire safety plan and equipment are effective and efficient in aiding during an emergency. The most important elements of a fire safety plan include, fire detection followed by fire notification. Fire detection includes human observation, heat detectors, photoelectric smoke detectors, ionization smoke detectors and sprinkler systems. Meanwhile fire notification includes emergency instructions and floor plans, building horns/alarms, voice alarms, visual alarms, communication systems, and smoke detectors. Additionally, if a fire does break out, fire control is very important and includes the following smoke dampers which inhibit the movement of smoke through ductwork, smoke sensors that control smoke dampers and a stairwell pressurization system that increase the air pressure in stairwells keeping them relatively smoke free.

MGM Grand Fire:

Looking back to 1980, the MGM Grand Fire was the deadliest hotel fire ever to occur. According to several reports and investigations, it was found the fire began around 7:10 a.m. Upon further investigation, it was discovered that the casino floor did not have sprinklers or any fire suppression systems which ultimately caused the entire casino floor to be ravaged by fire in six minutes (Fascinating Horror, 2021). It was also found that as fire and smoke quickly rose up the hotel tower, no early warning systems were present and fire alarms or safety systems were not functioning to warn guests before it was too late. By the time the guests in the tower found out there was a fire, it was too late which caused many to be trapped in their rooms and on the upper floors of the tower cut off from exits entirely. This disaster unfortunately took the lives of 87 people and injured more than 600 (Verastigue, 2022).

To begin with, this disaster could have been avoided if the bakery case that caused the fire was maintained properly. If there was preventative maintenance being done, perhaps the (reason case sparked) could have been spotted and fixed. Additionally, had there been proper fire detection, warning and suppression systems, the fire could have been contained sooner and tragedy could have been prevented.

Building & Facilities Collapses:

While we have control over fires and the outcomes in our facilities, unfortunately when collapses occur, we tend to have less control over them due to the fact that most problems that cause collapses occur in the design and construction stages. If we are the ones designing and constructing the facilities, we have control over collapses. Whereas if we are utilizing an existing facility, we will not have control over the design of the facility and its infrastructure. Most collapses can be prevented if blueprints, designs and technical drawings are checked again before going to the construction phase. It’s when we fail to do this simple yet easily overlooked step, that we see incredible building collapses as results of engineering failures.

Hard Rock New Orleans Collapse:

Unfortunately for the under construction Hard Rock New Orleans, they learned this mistake the hard way after it was too late. It was a beautiful and normal day just like any other day until tragedy struck and Hard Rock came crashing down onto the street below. Work was being done on the upper floors where concrete was being poured for supports as well as the structure making up the floor. Additionally, work was being done on the 18th floor where the pool was hoisted up by crane only hours before. Suddenly without notice, the under construction hotel collapsed killing three workers, and injuring hundreds both on the job site and street below. Immediately, the public demanded answers as to why the hotel collapsed and the cause of the incident. 

In the aftermath of the incident, it was discovered by OSHA that the engineer “failed to adequately design, review or approve steel bolt connections affecting the structural integrity of the building” (OSHA, 2019). Additionally, Walter Zehner, a technical spokesman and structural engineer commented “You can see where the two upper floors are moving kind of together rather than individually and that indicates that the 16th floor failed and the other floors just came down with it” (Hammer, 2021). It was found the building was so un-structurally sound that many of the steel beams were overstressed by 300%.

Hyatt Regency Lobby Collapse:

Sadly, a similar tragedy occurred at 1981 Hyatt Regency Hotel in Kansas City where an elevated walkway collapsed, killing 114 people and injuring 200 more. The lobby area featured a three tiered elevated walkway that took guests across the resort to different meeting spaces and guest areas. During an investigation launched directly after the incident, it was found that a change in the original design of a series of walkways suspended above the lobby’s hotel led to a connection failure. The original design had all of the walkways suspended from the ceiling with steel rods retained by nuts. Even prior to the design change, the original design only supported 60% of the minimum load required by the Kansas City Building Code. The contractor responsible for manufacturing the steel rods objected to the use of threaded steel rods, as they felt the threads would be damaged during construction. They proposed an alternative plan where the lowest platform would be supported on one end by the ceiling, but on the other end by an upper level platform. This of course left the upper level platform, already under-designed, with a double load (Tyrell, 2020). Much like the Hard Rock incident that occurred recently, this incident in 1981, could have also been prevented by simply double checking blueprints, designs and technical drawings before starting the construction process.

Tropicana Parking Garage Collapse:

Similarly, back in October 2003, the Tropicana Casino and Resort in Atlantic City also had a collapse. During a major expansion and renovation project, the resort was constructing a new parking garage to be able to hold the higher capacity of guests entering the resort. Unfortunately, while constructing the parking garage, it collapsed in on itself, killing four construction workers and injuring 21 others (OSHA, 2004). It was also discovered during the investigation that multiple reasons were to blame for the collapse. First, the contractor building the garage did not properly support the structure in areas where the concrete was being poured and cast for the supports. Secondly, it was found that the parking garage levels were beginning to show signs of cracking around major support columns and areas that were just freshly poured a week to a few days prior. “The Fabi superintendent failed to seek the immediate attention of the general contractor/construction manager or the structural engineer of record when Fabi employees brought to his attention the cracks around the exterior columns on grid line 1 at levels P4 thru P7. The employees noticed consistent cracks at the interior long face of the columns extending at an angle of forty-five degrees towards the edge of the slab/beam. These cracks should not have been dismissed as shrinkage cracks because of their uniformity, depth, and pattern on all levels. The collapse could have been averted if immediate attention was sought” (OSHA, 2004).

Much like the previous two incidents resulting in collapses, this incident also could have been prevented if the blueprints and technical drawings were double-checked for design flaws prior to construction starting. Additionally, had the engineer stopped to address the reported cracks and flaws that were discovered, the incident could have also been prevented by performing the proper work to address the issues and stop them from becoming more severe.

Final Thoughts:

To conclude, it is crucial that we maintain, repair, and design our facilities correctly; otherwise, the consequences can be disastrous. Our facilities in a hotel include hotel rooms, restaurants, meeting & convention spaces, parking garages, recreational areas like pools, spas, waterparks, and gyms, equipment such as stoves, fryers, washers, and dryers, and even the infrastructure of the building. When we fail to take proper steps and do maintenance, we often see disasters like fires, building collapses, gas leaks, power failures, floods, and more severe natural disasters occur. Most disasters we have full control over before they even become disasters. We can prevent disasters through preventive and corrective maintenance, cross-checking blueprints during the design stages to ensure no crucial errors were made, and consulting with experts when doing maintenance or design to ensure we are doing it correctly.

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Six Flags & Cedar Fair Merge Under Insane $8B Deal.

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A few months ago, we looked at and discussed the rocky future Six Flags had with new leadership coming in and stirring up turmoil company-wide. Since then, there have been massive rumors circulating regarding the future of Six Flags. There was, at one point, talk about Six Flags selling off all their real estate to a real estate trust company while they kept operating the parks. Ultimately, this was pure speculation and rumors that never occurred.

However, massive news just dropped in the theme park community regarding Six Flags and its competitor Cedar Fair. Under a new massive $8B deal, the two companies will merge to become one massive joint company. The combined company, which will operate under the name Six Flags, will boast 27 amusement parks, 15 water parks and nine resort properties in the U.S., Canada and Mexico.

As the deal was announced early morning on Thursday, November 2nd, Cedar Fair CEO Richard Zimmerman gave the following remarks:  

“Our merger with Six Flags will bring together two of North America’s iconic amusement park companies to establish a highly diversified footprint and a more robust operating model to enhance park offerings and performance”. 

Under the new leadership structure, Zimmerman will be president and CEO of the combined company. Meanwhile, Selim Bassoul, President and CEO of Six Flags, will become executive chairman.

While I am personally very skeptical about Selim Bassoul and the Six Flags leadership, I am very glad that Cedar Fair is taking control of the leadership while Six Flags is the brand and providing support to Cedar Fair. 

When you compare the two companies, Cedar Fair is the better and stronger company out of the two. Cedar Fair focuses a lot more on quality compared to Six Flags where the emphasis is on quantity. I think Cedar Fair could definitely improve the Six Flags parks by a lot, with their higher standards, attention to detail, heavy theming and minimalist in park advertising approach.

One major benefit that would come with this merger, is both operators will have access to each other’s intellectual property brands such as DC Comics, Looney Tunes and Peanuts. One thing Cedar Fair lacks is themed attractions centered around a character or movie. By having access to the DC brand, it would allow Cedar Fair to step up and compete on a themed attraction level with the Marvel superhero rides at Disneyland and Universal Studios Orlando.

On the flip side, Six Flags struggles (in my opinion at least) with theming and creating attractions for children and a younger audience. Cedar Fair has the Peanuts brand and with it, they do a very good job creating some unique and well organized kids areas. I feel like Six Flags often overlooks or forgets about these kinds of areas/lands so with Cedar Fair bringing this to the table, it would be a huge win for Six Flags. 

There is a huge push and hope from the theme park fan community that the newly formed company will create a new season pass program that would allow pass holders to access all 27 parks across the portfolio. I think this would be a smart idea since it would allow guests to experience the best that both operators have to offer. For example one could enjoy Cedar Fair’s top parks in Southern California (Knott’s), Ohio (Cedar Point and Kings Island) and also enjoy Six Flags’ top parks in Los Angeles (Magic Mountain), Chicago (Great America) and New Jersey (Great Adventure). 

As it stands now, Cedar Fair-Six Flags will only have two overlapping areas in both combined portfolios in Southern California and the San Francisco Bay Area. This overlap will not remain for long however, as Cedar Fair has sold California’s Great America and the park will cease operating within a few years. After this, it would only have Six Flags Discovery Kingdom in the Bay Area market.

When asked about if there would be any potential closures or sales to any of the joint parks, Cedar Fair CEO Richard Zimmerman said on a call with investors that there are no plans to close any of the parks following the merger.

“These are irreplaceable assets. How do you grow if you shrink your portfolio?”

There are still so many questions and details to work out with this merger. I think only time will tell how well this merger goes for both operators and what will become of it. Keep in mind this was only announced on Thursday, November 2nd so there is not much additional information available. It is definitely going to be interesting to watch this merger further progress and unfold. 

So, what do you think of this insane merger? Let us know in the comments below and be on the lookout for more YouTube videos and blog content coming your way soon!

Urbex Journey – New Marriott Hotel Under Construction (Pictures + Video)

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In today’s unique blog post, we will be exploring a new Marriott hotel that is under construction, situated in the heart of the Virginia mountains and just steps away from amazing natural trails and popular tourist attractions. I happened to stumble upon this location since it was directly behind the hotel I was staying at on my recent vacation to Virginia.

There was not much information available regarding this hotel, nor were there any signs promoting it around the site. I actually asked the front desk of the hotel I was staying at, as well as a few locals, and I was told that this property was going to be a new Marriott hotel.

Prior to exploring, I walked the property from my hotel’s parking lot, and there were no fences, trespassing signs, or any other barricades blocking access to the site. Because of this, I decided to go ahead and photograph and film the property. I did not enter the interior for safety reasons as I was unsure of the condition of the building in its current phase of construction and did not want to trespass. The sole purpose of this video is to explore and document the property as it was and enjoy the rare sights of actually getting this close to a hotel under construction. No property was damaged, vandalized, or stolen during this exploration.

If you are planning on urban exploring, please note exploring abandoned or buildings under construction can be extremely dangerous and result in serious injury. This exploration was filmed a safe distance away from any major hazards and was done so safely. 

So without further ado, let’s take a look at this new Marriott hotel in the heart of the Virginia mountains and just footsteps away from amazing natural trails and popular tourist attractions.

Photo Gallery

Video Exploration

Discovering this hidden gem of a Marriott hotel in the Virginia mountains has been an extraordinary journey. From the first glimpse of its construction to capturing the beauty of nature in the background, this experience has been filled with wonder. This hotel, set amidst the Virginia mountains, offers a unique blend of tranquility and luxury. The photos and videos showcased here provide a glimpse of its allure. We explored responsibly, showcasing its grandeur while respecting the property.

I hope you all enjoyed our very first YouTube video and this blog post! Stay tuned for more content on it’s way soon.

Farewell Mirage Las Vegas. Hello Hard Rock LV.

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Very interesting news has been unfolding in Las Vegas these past few months as Hard Rock International purchased The Mirage from MGM Resorts International for a whopping $1.08 Billion! While it is sad to see such an iconic and revolutionary Vegas resort go, the Hard Rock plans are just stunning. Join us today as we venture into the history of this once beloved resort and what Hard Rock has in store for Vegas.

History of The Mirage:

The Mirage was the vision of Steve Wynn who was a visionary that forever changed the landscape of Las Vegas and Atlantic City, NJ. Wynn early in his career oversaw the construction and operation of several notable Las Vegas and Atlantic City hotels, including the Golden Nugget, the Golden Nugget Atlantic City, The Mirage, Treasure Island, the Bellagio, and Beau Rivage in Mississippi, and he played a pivotal role in the resurgence and expansion of the Las Vegas Strip in the 1990s.

The site where The Mirage site was previously home to a motel during the 1950s then the motel was torn down to become the Polynesian-themed Castaways Hotel and Casino. Wynn acquired the property 1987 from its owner Howard Hughes. After the purchase, Wynn was quick to demolish Castaways and begin construction on the Mirage. 

At first, the resort was announced under the name Golden Nugget after the existing Golden Nugget property he owned on Downtown Fremont Street at the time. After careful consideration, he later changed the name from Golden Nugget to “The Mirage” and purchased the name from the La Mirage Hotel and Casino and the Mirage Motel, which was renamed to the Glass Pool Inn and Key Largo after the purchase for $250,000.

The Mirage officially opened its doors on November 22, 1989. The Mirage remained under Wynn’s ownership until 2000, when his company was acquired by MGM Grand.

Mirage’s Legacy:

The Mirage, being one of the first heavily themed hotel and casinos in the Las Vegas Valley since Caesars Palace in 1979, began a period in Las Vegas’s history known as the “family-friendly era” where previously mob-run hotels and casinos were replaced by heavily themed resorts that catered mostly to families and children. This included the Excalibur in 1990, Treasure Island, MGM Grand, and Luxor in 1993, New York-New York in 1997, the Bellagio, and the Mandalay Bay, Venetian, and Paris in 1999.

Original Hard Rock Hotel & Casino:

Prior to Hard Rock International purchasing The Mirage, the company had another resort on the strip where the current Virgin Hotels Las Vegas sits today. The original Hard Rock Hotel & Casino was the first ever Hard Rock hotel ever to be built in the country. As of today, there are about 24 hotels not including 17 hotels under development and construction. 

The Las Vegas location was a trend setter and was known for its party scene, vast nightlife, entertainment and famous performances. LV opened its doors in March of 1995 and over the years expanded the property to include multiple hotel towers and additional expansions to accommodate the vast nightlife scene.

However in 2018, this all changed as in early January of that year, rumors floated around that Sir Richard Branson was going to be buying the Hard Rock hotel-casino and sure enough on March 30 an official announcement was made. This ended Hard Rock’s Las Vegas Hotel presence until 2022 when Hard Rock purchased The Mirage from MGM Resorts International for a whopping $1.08 Billion!

Hard Rock Hotel & Casino’s Planned Return:

So what exactly does Hard Rock have planned for their big Las Vegas return? Hard Rock is planning on demolishing the iconic Mirage Volcano to make way for a massive 800 – 1,000 room guitar shaped hotel tower. The guitar-shaped hotel will also include a casino with 200 slots and 12 table games.

Specific details have been very sparace and difficult to come by. As of now, there is no definitive decision as to whether the property is going to be closed during construction, partially open, etc.  

However, according to several sources, Hard Rock is planning a renovation and expansion of event and meeting space at the Mirage, a renovation of villas and the private gaming room, plus an “enhanced pool experience.” The planned renovations will also add 80,000 square feet of casino space and 83,000 square feet of convention space to the former Mirage. That’s accompanied by an addition of 1,164 slot machines and 161 table games. Renovations are expected to add nearly 3,000 theater seats, plus 596 hotel rooms and three food and beverage outlets to the property. 

No additional news, details or information have been shared at this time nor is there a specific timeline for the project. Currently as Hard Rock finalizes plans, seeks approvals and prepares for construction, The Mirage name will remain. Under the terms of the purchase agreement, according to the Dec. 2021 release, MGM Resorts will retain The Mirage name and brand, licensing it to Hard Rock royalty-free for a maximum period of three years while it finalizes its plans to rebrand the property.

There are also no plans or details announced regarding The Beatles LOVE by Cirque du Soleil show that has been a Mirage staple for many years. It is highly likely this show could remain as it fits perfectly within the Hard Rock theming.

Overall, this is definitely a wise business decision and investment as there are no guitar shaped buildings on the strip which will help make the property stand out. Many of the resorts on the strip look nearly identical with the exception of the heavily themed resorts, or well established resorts. Additionally, there is no other existing guitar shaped hotel except for Hard Rock’s Hollywood, Florida casino resort. While it will definitely be sad to see some classic strip icons go, in the long run it will definitely be worth it as new icons are being created.

One Last Look Inside The Mirage:

Before we say farewell to The Mirage, let’s take one last look inside the famous property.

Genius Business Decision?

Wow! What a gorgeous and well kept property. When MGM Resorts was asked for the reasoning behind the sale they stated it was to shift focus on their existing properties in Las Vegas and build on those experiences. Additionally, shortly after the sale, we saw MGM Resorts buy the famous and most popular strip resort Cosmopolitan for $1.6 billion. MGM is also allocating capital in preparation for the billion dollar investment for a new casino resort located in Osaka, Japan.

Overall I think this was a smart business decision by MGM Resorts since it allowed them to purchase the Cosmopolitan while allowing them to allocate funds for future projects, expansions and new construction. I personally can not wait to see the new Hard Rock property and the guitar hotel tower rise above the Vegas strip. 

What are your thoughts on The Mirage and upcoming changes to the resort? Leave a comment below and share your thoughts!

Wyndham Prototypes: Expectations vs. Reality

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Wyndham Hotels & Resorts, Inc. is a hotel company headquartered in Parsippany, New Jersey. The company is known as the largest hotel franchiser in the world, with 9,280 locations across 22 unique brands. Some of those brands include the well established Howard Johnson, Days Inn, Ramada, Super 8, Travelodge, Baymont, La Quinta, and Wyndham. There is partially a brand for every market out there (economy, extended stay, full service, luxury, etc.)

So what’s the problem with Wyndham? Well, many of these brands are very established meaning many locations are very old, outdated and are becoming less appealing. Throughout the years as Hilton, Marriott, IGH and many others rolled out new designs, updated their brands and upped their standards, Wyndham just fell silent and kept on going. So, now many of these brands across the country are becoming less appealing due to this. Another reason for this is with these brands being franchises, it also means on top of being outdated, some locations aren’t run very well giving Wydnham a bad image. Lastly, the standards Wyndham has are very soft compared to what other companies have. They are jokingly called the “relaxed” hotel company which ties into the first point made above. 

All these factors give Wyndham a poor image. However, it is worth pointing out that not all locations or brands are terrible. It all boils down to the ownership and management at that particular location. Between 2018 and 2021, Wyndham finally woke up and came out with new concepts, updated designs and rolled out new standards. In today’s post we will be taking an in depth look into Wyndham Hotels & Resorts most recent brand prototypes and what the future holds for some of these brands. So without further ado, let’s jump into our first brand!

Days Inn – Bask in the Sun

The Days Inn brand was founded in 1970 by Cecil B. Day, who opened the first location in Tybee Island, Georgia. From the very start, this brand was innovative and creative with playing with new concepts and ideas. For example, when the second location was constructed, it featured a restaurant and gift shop combination called Tasty World. In addition to this, the hotel also had on-site gasoline pumps to sell unbranded fuel to motel guests. Days Inn was one of the first hotel chains to offer discounts to senior citizens. It was also among the first to locate its properties along suburban and rural exits on the Interstate Highway System, as opposed to more urban locations.

The brand is now a part of the Wyndham Hotels and Resorts, headquartered in Parsippany, New Jersey. As of December 31, 2018, Days Inn includes 1,728 locations worldwide with 137,678 rooms.

Throughout the years under Wyndham’s control this brand has fallen from its roots and just sat quite with no new room designs or innovations done. Pair this with very loose and poor quality control measures, the brand really has fallen to a cheap, hit or miss roadside motel brand. Finally, after many years in 2018, the brand announced it would be refreshing everything from room designs, branding and more.

As someone who works for this brand, I have to say this new room design really excites me as it really embraces the original spirit of the brand and takes the color scheme of Days Inn and really builds on it. As someone really into marketing, I love when companies make subtle references to their brand by using their color scheme or logos in creative ways. I can definitely see, at least in my hotel, the rooms going for a higher rate once we roll out this design.

Howard Johnsons – Go Happy. Go Hojo.

The history and story behind this brand is actually very interesting and a cool story to really take a look at. The Howard Johnson brand actually started as a chain of famous restaurants that were the first to sell 28 flavors of ice cream and create the classic diner experience we all enjoy today. Continuing to build on the very successful concept, Johnson began pairing new restaurant locations with lodging to target more travelers and families. 

Sadly, much like many of Wyndham’s economy or mid-tiered brands, this brand has also suffered the same fate of falling far from its roots and developing a poor brand image. Perfect example, the Howard Johnson location not far from my hotel I work at is notorious for police activity, drugs, prostitution, and other questionable activities. The hotel really is a hive for all these troublesome people and activities. However, just because this one location is like this doesn’t mean they are all exactly like this. My point is many of these locations suffer similar issues while some locations are much better off. It honestly all depends on the operators and owners of the property.

I have to say out of all the prototypes released, this is one of my favorites since it really takes the classic Howard Johnson style and brings it into the 21st century. It really reminds me of something you would see from HGTV or from one of those renovation shows. Like I mentioned above, the past few years this brand really has strayed far from its roots. I feel like this design really shouts Howard Johnson. One thing I do dislike about the design is I feel like there is way too much going on with the first design with the blue accent walls while in the other room there is too little going on. I feel like these designs clash with each other since one room has too much furniture, accents and decorations while the other is slightly too simple. Regardless this is 100% a major improvement over what the brand currently has.

Super 8 – See You On the Road

Ron Rivett and Dennis Brown created the new Super 8 Motel corporation with each of them owning 50% of the stock in the new company. Super 8 got its iconic name from how much a room used to cost back then, $8.88 which is about $50.00 in today’s money. The first Super 8, with 60 rooms, opened in Aberdeen, South Dakota, in 1974, built near a Holiday Inn with just some drawings made by Rivett as blueprints. The stucco exterior with an English Tudor style was inspired by Rivett’s father-in-law, who was a stucco; the English Tudor style and placing of Super 8’s near Holiday Inns was an established procedure for setting up new Super 8’s for years to come.

Out of all the prototypes I looked at that Wyndham released, these were by far my least favorite by a long shot. I feel like all they really did was take dull, drab and outdated and tweaked it barely. It really feels like these rooms are just more updated versions of old dated rooms. I feel like there could have been more effort put into these rooms. The color pallet in each variation feels too dark and clashes with everything else in the room.  

Not only did I feel like the interior was not amazing, the exterior was no better. If you look at the images of what new locations would look like, they look like an office building and not a hotel. While I do give them credit for trying to stand out from the standard box like design, I feel like they could have done a better job of making it look less office-like and more welcoming and relaxing like a hotel should be. Even the lobby also has an office building and commercial like atmosphere to it. Regardless, it is definitely a step in the right direction for the brand over what exists now.    

Ramada

Like many of the brands we already discussed, Ramada also had very humble routes and was innovative from the very start. Founded by Marion W. Isbell with the investment help of Michael Robinson and Del Webb, the brand started in 1953. 

Ramada opened its first hotel, a 60-room facility, on U.S. Route 66 at Flagstaff, Arizona in 1954 and set up its headquarters in Phoenix, Arizona, where the chain built the Sahara Hotel on North 1st Street downtown in 1956 (which later became the Ramada Inn Downtown) and a 300-room Ramada Inn in the 3800 block of East Van Buren in 1958 that would become the chain’s flagship property and headquarters. 

Inspired by rival hotel chain Holiday Inn, Ramada seeked to develop a chain of roadside motor hotels conveniently located along major highways which would provide lodgings with hotel-like quality at near-motel rates plus amenities such as TV, air conditioning, swimming pools, and on-premises restaurants.

I always found Ramada an odd brand because it’s so widespread. Some locations have ballrooms, event space and are full service. Those are generally the nicer locations. Have an old school Hilton feel to them. Meanwhile there are also the select service locations that are just dumpy roadside motels. 

One thing I find interesting about Ramada is how much nicer the locations are in Europe, Canada and Asia. It just speaks volumes of where the brand currently is and what it hopes to be. Overall, I find the rooms are pretty much copy and paste from the Days Inn prototype. For Days, it works all the colors and the design. I think here it’s just too similar to Days. Also the design for Days Inn works since that is a select service/economy brand whereas Ramada is more of a full service midscale brand. I think Ramada is trying to be something it’s not. It’s trying to become like a Hilton, Marriott or IGH brand which it will never come close to.

AmericInn

The AmericInn Franchise was founded by Jim Graves, and the first location opened in 1984. By 1990, there were more than 20 AmericInn properties located in Minnesota and Wisconsin. In 1994, AmericInn began franchising with the help of Wyman Nelson, an entrepreneur known for expanding the Perkins Restaurant and Bakery chain in the 1960s and 1970s.

Expansion outside the Midwestern United States began in 2000. AmericInn has 240 motels, with more than 80 percent of its locations in the Upper Midwest.

All AmericInn properties include a recreation area with pool and whirlpool, as well as fourteen different types of guest rooms. A complimentary hot breakfast, called “AmericInn Perk,” is also offered at each hotel and includes bacon, eggs, biscuits and gravy, waffles, pastries, cereals, juice, and fruit. Rooms are built with masonry block, sound deadening foam and heavy drywall between rooms, as well as concrete slabs, to minimize noise within rooms.

Wyndham Hotels & Resorts acquired the brand in July 2017.

This honestly does not look like a brand Wyndham Hotels. It honestly has more of a Holiday Inn, Hilton or Marriott feel to it. We mentioned throughout this post, the contestant problems Wyndham has across its portfolio from poor cleanliness, bad management, outdated standards and more. AmericInn feels like the total opposite to all these issues. This is honestly the way Wyndham should be going portfolio wide. These rooms are definitely a good way to repair their damaged image from many of their brands without moving too far over to the luxury side. Genius move by the brand acquiring this chain back in 2017.

La Quinta

Just like all of these brands, La Quinta also started out as a separate independently owned and operated hotel company. The brand got its start in 1968 from a pair of brothers Sam and Phil Barshop. However unlike most of these brands, where many locations are poorly run, not clean or maintained, La Quinta has actually been setting the standards for new Wyndham brands and renovations. The brand is actually looked at as one of their top brands and is often compared to a Hilton or Marriott brand. Think about that for a second, most of the brands we have talked about, are not even remotely close to or comparable to Hilton or Marriott. This brand actually did such a good job, it’s now even helping the brands up their game and up their standards. 

The brand has also been so successful that it is now beginning to be used in dual branded hotel prototypes. A dual branded hotel comprises two similar hotels from the same brand family – such as a Residence Inn and Moxy by Marriott – in a single building. The brands share the same back of house areas and oftentimes share common areas.

Sadly, it is very difficult to find many development plans, images or renderings for the rooms that are publicly available. However on Wyndham’s franchising site, there are images showing what current locations look like.

https://development.wyndhamhotels.com/brand/la-quinta/

Overall, this is honestly Wyndham’s best and strongest brand they currently have in their portfolio. I would honestly love for all of their brands to get on La Quinta’s level. I think if Wyndham got their economy and mid-scale brands to this level, they could easily compete much better with the top hotel companies like Marriott, Hilton or IGH.

Final Thoughts

With Wyndham scrambling to play catch up to the competition, I think these new prototypes and standards will go a long way to improving all the brands and the experiences guests will have. 

Will these prototypes be enough though? I honestly don’t think so since Wydnham has such lax standards as it is. Many locations are poorly run and not maintained so in locations like this, I think this would just be a waste of time. You can make a hotel look as nice as you’d like but it won’t hide the problems of the hotel as maintenance wise or management wise. In locations like that, it’ll just look nice for a few months to a few years before it is back to where it is. However, in locations where management is good and the ownership cares, these upgrades can definitely go a long way. I honestly think Wyndham needs to step it up and follow in La Quinta’s footsteps since that is honestly their best brand (of course not including the luxury brands or resorts). 

What do you think of Wyndham Hotels and these new prototypes? Will these new changes convenience you to stay at a Wyndham Brand? Let us know your thoughts down below.

Behind The Scenes Tour – Golden Nugget Hotel & Casino

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I recently had the fabulous pleasure of having the ability to take a field trip to the Golden Nugget Hotel & Casino in Atlantic City with my college’s hospitality club. Join me as I take you with me on a full behind the scenes tour. We’ll get a sneak preview of the 770 room hotel tower, banquet spaces & more!

Starting The Day:

Our tour kicked off at the lobby where we met the Director of Sales for the property as well as a Sales Coordinator. We began the day inside the beautiful meeting room upstairs poised above the lobby. We all introduced ourselves and got a sense of the property, how Covid has affected the day to day operations and how the city has seen an increased competition from more neighboring states legalizing gabling over the past few years.

Hotel Tower Tour:

After this, we were shown around the 770 room hotel tower where we got to tour a basic standard room, a junior suite, a normal suite, and a VIP/Penthouse suite. These rooms were just stunning and mind blowing! The views of the entire city, the ocean and bay were stunning! 

Would you believe me if I told you the last time the rooms were renovated was in 2012? Yes 2012! These rooms are in fantastic shape and well kept for being long overdue for a renovation. All of us students were all mind blown when we were told this. We were told there are plans to soon renovate one floor of the tower at a time shortly after the holiday season. If the rooms looked this good now, I can’t wait to see what they will look like after all the upgrades and improvements are made.

Casino, Restaurants & Marina Tour:

From here, we went downstairs and got a tour of the casino floor, as well as all the restaurants on the gaming floor. Unfortunately, we were strictly prohibited from taking photos or videos on the casino floor. From what I can tell you, the casino floor is definitely smaller than the other casinos in the city but it still offers plenty of slot and table games. Personally, I think less is more for the space they have. The way the casino is set up, it’s not overcrowded or empty. It’s perfectly designed for the space there is and it works. It doesn’t dominate the property or is up in your face which is perfect. The property markets itself as a boutique casino hotel that goes more for a luxurious resort feel. With the casino set up in the manner that it is, it works perfectly to achieve that goal and feel they are going for. 

After taking a brief tour of the gaming floor, we were granted a sneak peak inside the Chart House which is one of their top restaurants in the resort. The restaurant overlooked the entire marina and had stunning views across the entire dining room. Most of not all the walls were covered with floor to ceiling windows.

From here we descended down a spiral staircase and were taken down to the lower level where the Marina is and one of many of their outdoor patios/decks. This outdoor space was personally my favorite since you had stunning views of the city, ocean as well as the neighboring Borgata and Harrah’s resorts. Besides this outdoor space, there are also two outdoor rooftop decks one near the pool and one directly next store to that. These roof top decks are so massive, that they have the ability to host events for a couple thousand people! Speaking of events, our guided tour headed there next.

Ballroom & Event Spaces Tour:

At this point, everything I saw on the tour was impressive enough but my jaw dropped even more when we were taken into the grand ballroom and The Wave nightclub. My first thought was how many of my hotel ballrooms could fit inside the grand ballroom (most likely between 4 – 6) and the sheer capacity it had. When I heard the kinds of events they have there, it honestly made sense. We were told the ballroom hosts anything from large dinners, fundraisers, conventions, weddings, concerts, shows and more. I’ve seen first hand at my hotel what goes into running large events but it’s mind blowing to see that on a far larger scale. 

From here, we were shown The Wave nightclub which as the name implies, is Gold Nugget’s night club and premium nightlife spot. Ironically enough, the club is marketed towards an older, middle aged crowd instead of a younger crowd. The club hosts a lot of cover bands and well established DJs. I think the coolest thing about this space is how when the club is closed during the day, it is used as an event space. You wouldn’t think a nightclub would be a good fit for an event space but honestly the space works very well.

Lunch & Guest Speakers:

After this, we took back upstairs off the lobby where we started the day to take a lunch break. We were not only welcomed to a great lunch but also guest speakers from the property as well. We got to meet the Director of Food & Beverage, Human Resources Team, the Executive Director of Player Development & Front Desk Operations and of course the sales team who was showing us all around. 

This honestly was one of the best parts of the tour in my opinion since we got to ask questions about the property, casino operations, career advice and any other questions we had. One thing that amazed me was the one human resources lead worked in Atlantic City for 40 years! She told us her experiences at all of the casinos she worked at and shared insights with us on how to help our careers. This was really eye opening and inspirational. I recall telling my professor after the fact, how it was so cool to get a taste of the culture and the morale just in a short 2-3 hour span.

Final Thoughts:

Overall, I got to say I was super impressed the entire time while on the tour. From the rooms, hotel operations, employee culture and more. It honestly really won me over and gets me excited for the future. I am extremely thankful for the hospitality we received during our tour and glad to have met everyone. This was the first casino hotel I took so far down in Atlantic City and now that I will be going to school down in the area, I can’t wait to go on more tours like this.

Choice Hotels Acquires Radisson Hotel Group Americas – Thoughts & Reactions

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Very big news just came out of the hotel industry recently and I have to admit the news came as a bit of a surprise. Join us today as we discover the headlines, break down the news and give our thoughts on it.

The Big News:

In this very shocking news, Choice Hotels announced it was acquiring Radisson Hotel Group Americas for a sum of $675M. Currently, Choice Hotels has the following brands in its current portfolio prior to this transaction:

The deal, once closed, includes nine brands, 624 hotels and over 68,000 rooms! 

For those unfamiliar with the Radisson brand or Radisson Hotel Group (RHG), it emcompasses all franchised, operations and branding of the Radisson Hotels throughout the U.S., Canada, South America as well as the Caribbean. RHG also includes 10 Radisson Blu hotels, 130 Radisson hotels, nine Radisson Individuals, one Park Plaza hotel, four Radisson Red hotels, 453 Country Inn & Suites by Radisson and 17 Park Inn by Radisson hotels, as well as the Radisson Inn & Suites and Radisson Collection brands.

Thoughts & Reactions:

Overall, this is definitely a bold move for Choice Hotels. Earlier in the year a few rumors were going around saying Choice was looking to drop some serious cash to expand into the luxury and higher tiered hotel market. I think one primary reason for doing this merger is smart, is by doing so you can compete with Wyndham Hotels & Resorts. Wyndham, like Choice, has economy brands, extended stay but Choice lacked many things that Wyndham had. Those being luxury brands, upper-mid scale brands and resorts. Can they compete with Wyndham and overall be at the same level or better? Only time can tell.

With this merger to close in 2022, there are still many loose ends and questions left to be answered. Here are some of the top few questions and concerns that come to mind:

With Radisson under Choice Hotels, will standards for Radisson drop? Get better? Or stay the same?

Personally, I’m not sure how this will turn out for Radisson and their nine brands. While I feel like this a good move since they will expand and get more exposure, I feel like with how Choice operates some of their brands, I can’t help but feel standards may slip. Then again, with acquiring nine strong brands and a few luxury brands in the mix, maybe this will make Choice stronger and in turn help them. Only time will tell how this plays out.

Will the Radisson Rewards/Loyalty program be combined with Choice Privileges?

Radisson Rewards is not as well known or as large as Choice Privileges. With that being said, I can definitely see one of two things happening. Choice takes Radisson Rewards and merges it with Choice Privileges to make one cohesive rewards system that is easily utilized across all brands. The other thing I can see is Radisson Rewards stays around and is overhauled and works together with Choice. They would promote both together, be able to transfer points between the two and redeem member only offers for both. While that may seem like a lot of work, I think that makes the most sense. (And we’ll see why with our next question).  

With the European operations still under Radisson and not being sold, will this cause confusion and inconsistencies from the American operations?

Anytime you have split operations across the globe, it’s always a challenge logistically keeping supply chains, standards, operations and finances on track. However in this case, this transaction makes it interesting and creates a tough challenge. If Choice makes changes to Radisson, they only have control over the American/North American division. I think there are definitely going to be some tough challenges that both Choice and the European/Asian division of Radisson will need to figure out. I find it very odd how you would sell off half of your brand then keep the other half. It’s just so hard to wrap your head around.

I definitely think this merger took a lot of people by surprise. As mentioned above, we did hear rumors earlier in the year about Choice looking to buy but, those rumors only mentioned purchasing one or two induvial brands not an entire hotel company. I honestly did not expect that either. Regardless I think over the next few months and years, we’ll have to see how this plays out for both sides. What do you think about the Choice Hotels and Radisson Hotel Group merger?