In today’s unique blog post, we will be exploring a new Marriott hotel that is under construction, situated in the heart of the Virginia mountains and just steps away from amazing natural trails and popular tourist attractions. I happened to stumble upon this location since it was directly behind the hotel I was staying at on my recent vacation to Virginia.
There was not much information available regarding this hotel, nor were there any signs promoting it around the site. I actually asked the front desk of the hotel I was staying at, as well as a few locals, and I was told that this property was going to be a new Marriott hotel.
Prior to exploring, I walked the property from my hotel’s parking lot, and there were no fences, trespassing signs, or any other barricades blocking access to the site. Because of this, I decided to go ahead and photograph and film the property. I did not enter the interior for safety reasons as I was unsure of the condition of the building in its current phase of construction and did not want to trespass. The sole purpose of this video is to explore and document the property as it was and enjoy the rare sights of actually getting this close to a hotel under construction. No property was damaged, vandalized, or stolen during this exploration.
If you are planning on urban exploring, please note exploring abandoned or buildings under construction can be extremely dangerous and result in serious injury. This exploration was filmed a safe distance away from any major hazards and was done so safely.
So without further ado, let’s take a look at this new Marriott hotel in the heart of the Virginia mountains and just footsteps away from amazing natural trails and popular tourist attractions.
Photo Gallery
Video Exploration
Discovering this hidden gem of a Marriott hotel in the Virginia mountains has been an extraordinary journey. From the first glimpse of its construction to capturing the beauty of nature in the background, this experience has been filled with wonder. This hotel, set amidst the Virginia mountains, offers a unique blend of tranquility and luxury. The photos and videos showcased here provide a glimpse of its allure. We explored responsibly, showcasing its grandeur while respecting the property.
I hope you all enjoyed our very first YouTube video and this blog post! Stay tuned for more content on it’s way soon.
Very interesting news has been unfolding in Las Vegas these past few months as Hard Rock International purchased The Mirage from MGM Resorts International for a whopping $1.08 Billion! While it is sad to see such an iconic and revolutionary Vegas resort go, the Hard Rock plans are just stunning. Join us today as we venture into the history of this once beloved resort and what Hard Rock has in store for Vegas.
History of The Mirage:
The Mirage was the vision of Steve Wynn who was a visionary that forever changed the landscape of Las Vegas and Atlantic City, NJ. Wynn early in his career oversaw the construction and operation of several notable Las Vegas and Atlantic City hotels, including the Golden Nugget, the Golden Nugget Atlantic City, The Mirage, Treasure Island, the Bellagio, and Beau Rivage in Mississippi, and he played a pivotal role in the resurgence and expansion of the Las Vegas Strip in the 1990s.
The site where The Mirage site was previously home to a motel during the 1950s then the motel was torn down to become the Polynesian-themed Castaways Hotel and Casino. Wynn acquired the property 1987 from its owner Howard Hughes. After the purchase, Wynn was quick to demolish Castaways and begin construction on the Mirage.
At first, the resort was announced under the name Golden Nugget after the existing Golden Nugget property he owned on Downtown Fremont Street at the time. After careful consideration, he later changed the name from Golden Nugget to “The Mirage” and purchased the name from the La Mirage Hotel and Casino and the Mirage Motel, which was renamed to the Glass Pool Inn and Key Largo after the purchase for $250,000.
The Mirage officially opened its doors on November 22, 1989. The Mirage remained under Wynn’s ownership until 2000, when his company was acquired by MGM Grand.
Mirage’s Legacy:
The Mirage, being one of the first heavily themed hotel and casinos in the Las Vegas Valley since Caesars Palace in 1979, began a period in Las Vegas’s history known as the “family-friendly era” where previously mob-run hotels and casinos were replaced by heavily themed resorts that catered mostly to families and children. This included the Excalibur in 1990, Treasure Island, MGM Grand, and Luxor in 1993, New York-New York in 1997, the Bellagio, and the Mandalay Bay, Venetian, and Paris in 1999.
Original Hard Rock Hotel & Casino:
Prior to Hard Rock International purchasing The Mirage, the company had another resort on the strip where the current Virgin Hotels Las Vegas sits today. The original Hard Rock Hotel & Casino was the first ever Hard Rock hotel ever to be built in the country. As of today, there are about 24 hotels not including 17 hotels under development and construction.
The Las Vegas location was a trend setter and was known for its party scene, vast nightlife, entertainment and famous performances. LV opened its doors in March of 1995 and over the years expanded the property to include multiple hotel towers and additional expansions to accommodate the vast nightlife scene.
However in 2018, this all changed as in early January of that year, rumors floated around that Sir Richard Branson was going to be buying the Hard Rock hotel-casino and sure enough on March 30 an official announcement was made. This ended Hard Rock’s Las Vegas Hotel presence until 2022 when Hard Rock purchased The Mirage from MGM Resorts International for a whopping $1.08 Billion!
Hard Rock Hotel & Casino’s Planned Return:
So what exactly does Hard Rock have planned for their big Las Vegas return? Hard Rock is planning on demolishing the iconic Mirage Volcano to make way for a massive 800 – 1,000 room guitar shaped hotel tower. The guitar-shaped hotel will also include a casino with 200 slots and 12 table games.
Specific details have been very sparace and difficult to come by. As of now, there is no definitive decision as to whether the property is going to be closed during construction, partially open, etc.
However, according to several sources, Hard Rock is planning a renovation and expansion of event and meeting space at the Mirage, a renovation of villas and the private gaming room, plus an “enhanced pool experience.” The planned renovations will also add 80,000 square feet of casino space and 83,000 square feet of convention space to the former Mirage. That’s accompanied by an addition of 1,164 slot machines and 161 table games. Renovations are expected to add nearly 3,000 theater seats, plus 596 hotel rooms and three food and beverage outlets to the property.
No additional news, details or information have been shared at this time nor is there a specific timeline for the project. Currently as Hard Rock finalizes plans, seeks approvals and prepares for construction, The Mirage name will remain. Under the terms of the purchase agreement, according to the Dec. 2021 release, MGM Resorts will retain The Mirage name and brand, licensing it to Hard Rock royalty-free for a maximum period of three years while it finalizes its plans to rebrand the property.
There are also no plans or details announced regarding The Beatles LOVE by Cirque du Soleil show that has been a Mirage staple for many years. It is highly likely this show could remain as it fits perfectly within the Hard Rock theming.
Overall, this is definitely a wise business decision and investment as there are no guitar shaped buildings on the strip which will help make the property stand out. Many of the resorts on the strip look nearly identical with the exception of the heavily themed resorts, or well established resorts. Additionally, there is no other existing guitar shaped hotel except for Hard Rock’s Hollywood, Florida casino resort. While it will definitely be sad to see some classic strip icons go, in the long run it will definitely be worth it as new icons are being created.
One Last Look Inside The Mirage:
Before we say farewell to The Mirage, let’s take one last look inside the famous property.
Genius Business Decision?
Wow! What a gorgeous and well kept property. When MGM Resorts was asked for the reasoning behind the sale they stated it was to shift focus on their existing properties in Las Vegas and build on those experiences. Additionally, shortly after the sale, we saw MGM Resorts buy the famous and most popular strip resort Cosmopolitan for $1.6 billion. MGM is also allocating capital in preparation for the billion dollar investment for a new casino resort located in Osaka, Japan.
Overall I think this was a smart business decision by MGM Resorts since it allowed them to purchase the Cosmopolitan while allowing them to allocate funds for future projects, expansions and new construction. I personally can not wait to see the new Hard Rock property and the guitar hotel tower rise above the Vegas strip.
What are your thoughts on The Mirage and upcoming changes to the resort? Leave a comment below and share your thoughts!
Wyndham Hotels & Resorts, Inc. is a hotel company headquartered in Parsippany, New Jersey. The company is known as the largest hotel franchiser in the world, with 9,280 locations across 22 unique brands. Some of those brands include the well established Howard Johnson, Days Inn, Ramada, Super 8, Travelodge, Baymont, La Quinta, and Wyndham. There is partially a brand for every market out there (economy, extended stay, full service, luxury, etc.)
So what’s the problem with Wyndham? Well, many of these brands are very established meaning many locations are very old, outdated and are becoming less appealing. Throughout the years as Hilton, Marriott, IGH and many others rolled out new designs, updated their brands and upped their standards, Wyndham just fell silent and kept on going. So, now many of these brands across the country are becoming less appealing due to this. Another reason for this is with these brands being franchises, it also means on top of being outdated, some locations aren’t run very well giving Wydnham a bad image. Lastly, the standards Wyndham has are very soft compared to what other companies have. They are jokingly called the “relaxed” hotel company which ties into the first point made above.
All these factors give Wyndham a poor image. However, it is worth pointing out that not all locations or brands are terrible. It all boils down to the ownership and management at that particular location. Between 2018 and 2021, Wyndham finally woke up and came out with new concepts, updated designs and rolled out new standards. In today’s post we will be taking an in depth look into Wyndham Hotels & Resorts most recent brand prototypes and what the future holds for some of these brands. So without further ado, let’s jump into our first brand!
Days Inn – Bask in the Sun
The Days Inn brand was founded in 1970 by Cecil B. Day, who opened the first location in Tybee Island, Georgia. From the very start, this brand was innovative and creative with playing with new concepts and ideas. For example, when the second location was constructed, it featured a restaurant and gift shop combination called Tasty World. In addition to this, the hotel also had on-site gasoline pumps to sell unbranded fuel to motel guests. Days Inn was one of the first hotel chains to offer discounts to senior citizens. It was also among the first to locate its properties along suburban and rural exits on the Interstate Highway System, as opposed to more urban locations.
The brand is now a part of the Wyndham Hotels and Resorts, headquartered in Parsippany, New Jersey. As of December 31, 2018, Days Inn includes 1,728 locations worldwide with 137,678 rooms.
Throughout the years under Wyndham’s control this brand has fallen from its roots and just sat quite with no new room designs or innovations done. Pair this with very loose and poor quality control measures, the brand really has fallen to a cheap, hit or miss roadside motel brand. Finally, after many years in 2018, the brand announced it would be refreshing everything from room designs, branding and more.
As someone who works for this brand, I have to say this new room design really excites me as it really embraces the original spirit of the brand and takes the color scheme of Days Inn and really builds on it. As someone really into marketing, I love when companies make subtle references to their brand by using their color scheme or logos in creative ways. I can definitely see, at least in my hotel, the rooms going for a higher rate once we roll out this design.
Howard Johnsons – Go Happy. Go Hojo.
The history and story behind this brand is actually very interesting and a cool story to really take a look at. The Howard Johnson brand actually started as a chain of famous restaurants that were the first to sell 28 flavors of ice cream and create the classic diner experience we all enjoy today. Continuing to build on the very successful concept, Johnson began pairing new restaurant locations with lodging to target more travelers and families.
Sadly, much like many of Wyndham’s economy or mid-tiered brands, this brand has also suffered the same fate of falling far from its roots and developing a poor brand image. Perfect example, the Howard Johnson location not far from my hotel I work at is notorious for police activity, drugs, prostitution, and other questionable activities. The hotel really is a hive for all these troublesome people and activities. However, just because this one location is like this doesn’t mean they are all exactly like this. My point is many of these locations suffer similar issues while some locations are much better off. It honestly all depends on the operators and owners of the property.
I have to say out of all the prototypes released, this is one of my favorites since it really takes the classic Howard Johnson style and brings it into the 21st century. It really reminds me of something you would see from HGTV or from one of those renovation shows. Like I mentioned above, the past few years this brand really has strayed far from its roots. I feel like this design really shouts Howard Johnson. One thing I do dislike about the design is I feel like there is way too much going on with the first design with the blue accent walls while in the other room there is too little going on. I feel like these designs clash with each other since one room has too much furniture, accents and decorations while the other is slightly too simple. Regardless this is 100% a major improvement over what the brand currently has.
Super 8 – See You On the Road
Ron Rivett and Dennis Brown created the new Super 8 Motel corporation with each of them owning 50% of the stock in the new company. Super 8 got its iconic name from how much a room used to cost back then, $8.88 which is about $50.00 in today’s money. The first Super 8, with 60 rooms, opened in Aberdeen, South Dakota, in 1974, built near a Holiday Inn with just some drawings made by Rivett as blueprints. The stucco exterior with an English Tudor style was inspired by Rivett’s father-in-law, who was a stucco; the English Tudor style and placing of Super 8’s near Holiday Inns was an established procedure for setting up new Super 8’s for years to come.
Out of all the prototypes I looked at that Wyndham released, these were by far my least favorite by a long shot. I feel like all they really did was take dull, drab and outdated and tweaked it barely. It really feels like these rooms are just more updated versions of old dated rooms. I feel like there could have been more effort put into these rooms. The color pallet in each variation feels too dark and clashes with everything else in the room.
Not only did I feel like the interior was not amazing, the exterior was no better. If you look at the images of what new locations would look like, they look like an office building and not a hotel. While I do give them credit for trying to stand out from the standard box like design, I feel like they could have done a better job of making it look less office-like and more welcoming and relaxing like a hotel should be. Even the lobby also has an office building and commercial like atmosphere to it. Regardless, it is definitely a step in the right direction for the brand over what exists now.
Ramada
Like many of the brands we already discussed, Ramada also had very humble routes and was innovative from the very start. Founded by Marion W. Isbell with the investment help of Michael Robinson and Del Webb, the brand started in 1953.
Ramada opened its first hotel, a 60-room facility, on U.S. Route 66 at Flagstaff, Arizona in 1954 and set up its headquarters in Phoenix, Arizona, where the chain built the Sahara Hotel on North 1st Street downtown in 1956 (which later became the Ramada Inn Downtown) and a 300-room Ramada Inn in the 3800 block of East Van Buren in 1958 that would become the chain’s flagship property and headquarters.
Inspired by rival hotel chain Holiday Inn, Ramada seeked to develop a chain of roadside motor hotels conveniently located along major highways which would provide lodgings with hotel-like quality at near-motel rates plus amenities such as TV, air conditioning, swimming pools, and on-premises restaurants.
I always found Ramada an odd brand because it’s so widespread. Some locations have ballrooms, event space and are full service. Those are generally the nicer locations. Have an old school Hilton feel to them. Meanwhile there are also the select service locations that are just dumpy roadside motels.
One thing I find interesting about Ramada is how much nicer the locations are in Europe, Canada and Asia. It just speaks volumes of where the brand currently is and what it hopes to be. Overall, I find the rooms are pretty much copy and paste from the Days Inn prototype. For Days, it works all the colors and the design. I think here it’s just too similar to Days. Also the design for Days Inn works since that is a select service/economy brand whereas Ramada is more of a full service midscale brand. I think Ramada is trying to be something it’s not. It’s trying to become like a Hilton, Marriott or IGH brand which it will never come close to.
AmericInn
The AmericInn Franchise was founded by Jim Graves, and the first location opened in 1984. By 1990, there were more than 20 AmericInn properties located in Minnesota and Wisconsin. In 1994, AmericInn began franchising with the help of Wyman Nelson, an entrepreneur known for expanding the Perkins Restaurant and Bakery chain in the 1960s and 1970s.
Expansion outside the Midwestern United States began in 2000. AmericInn has 240 motels, with more than 80 percent of its locations in the Upper Midwest.
All AmericInn properties include a recreation area with pool and whirlpool, as well as fourteen different types of guest rooms. A complimentary hot breakfast, called “AmericInn Perk,” is also offered at each hotel and includes bacon, eggs, biscuits and gravy, waffles, pastries, cereals, juice, and fruit. Rooms are built with masonry block, sound deadening foam and heavy drywall between rooms, as well as concrete slabs, to minimize noise within rooms.
Wyndham Hotels & Resorts acquired the brand in July 2017.
This honestly does not look like a brand Wyndham Hotels. It honestly has more of a Holiday Inn, Hilton or Marriott feel to it. We mentioned throughout this post, the contestant problems Wyndham has across its portfolio from poor cleanliness, bad management, outdated standards and more. AmericInn feels like the total opposite to all these issues. This is honestly the way Wyndham should be going portfolio wide. These rooms are definitely a good way to repair their damaged image from many of their brands without moving too far over to the luxury side. Genius move by the brand acquiring this chain back in 2017.
La Quinta
Just like all of these brands, La Quinta also started out as a separate independently owned and operated hotel company. The brand got its start in 1968 from a pair of brothers Sam and Phil Barshop. However unlike most of these brands, where many locations are poorly run, not clean or maintained, La Quinta has actually been setting the standards for new Wyndham brands and renovations. The brand is actually looked at as one of their top brands and is often compared to a Hilton or Marriott brand. Think about that for a second, most of the brands we have talked about, are not even remotely close to or comparable to Hilton or Marriott. This brand actually did such a good job, it’s now even helping the brands up their game and up their standards.
The brand has also been so successful that it is now beginning to be used in dual branded hotel prototypes. A dual branded hotel comprises two similar hotels from the same brand family – such as a Residence Inn and Moxy by Marriott – in a single building. The brands share the same back of house areas and oftentimes share common areas.
Sadly, it is very difficult to find many development plans, images or renderings for the rooms that are publicly available. However on Wyndham’s franchising site, there are images showing what current locations look like.
Overall, this is honestly Wyndham’s best and strongest brand they currently have in their portfolio. I would honestly love for all of their brands to get on La Quinta’s level. I think if Wyndham got their economy and mid-scale brands to this level, they could easily compete much better with the top hotel companies like Marriott, Hilton or IGH.
Final Thoughts
With Wyndham scrambling to play catch up to the competition, I think these new prototypes and standards will go a long way to improving all the brands and the experiences guests will have.
Will these prototypes be enough though? I honestly don’t think so since Wydnham has such lax standards as it is. Many locations are poorly run and not maintained so in locations like this, I think this would just be a waste of time. You can make a hotel look as nice as you’d like but it won’t hide the problems of the hotel as maintenance wise or management wise. In locations like that, it’ll just look nice for a few months to a few years before it is back to where it is. However, in locations where management is good and the ownership cares, these upgrades can definitely go a long way. I honestly think Wyndham needs to step it up and follow in La Quinta’s footsteps since that is honestly their best brand (of course not including the luxury brands or resorts).
What do you think of Wyndham Hotels and these new prototypes? Will these new changes convenience you to stay at a Wyndham Brand? Let us know your thoughts down below.
I recently had the fabulous pleasure of having the ability to take a field trip to the Golden Nugget Hotel & Casino in Atlantic City with my college’s hospitality club. Join me as I take you with me on a full behind the scenes tour. We’ll get a sneak preview of the 770 room hotel tower, banquet spaces & more!
Starting The Day:
Our tour kicked off at the lobby where we met the Director of Sales for the property as well as a Sales Coordinator. We began the day inside the beautiful meeting room upstairs poised above the lobby. We all introduced ourselves and got a sense of the property, how Covid has affected the day to day operations and how the city has seen an increased competition from more neighboring states legalizing gabling over the past few years.
Hotel Tower Tour:
After this, we were shown around the 770 room hotel tower where we got to tour a basic standard room, a junior suite, a normal suite, and a VIP/Penthouse suite. These rooms were just stunning and mind blowing! The views of the entire city, the ocean and bay were stunning!
Would you believe me if I told you the last time the rooms were renovated was in 2012? Yes 2012! These rooms are in fantastic shape and well kept for being long overdue for a renovation. All of us students were all mind blown when we were told this. We were told there are plans to soon renovate one floor of the tower at a time shortly after the holiday season. If the rooms looked this good now, I can’t wait to see what they will look like after all the upgrades and improvements are made.
Casino, Restaurants & Marina Tour:
From here, we went downstairs and got a tour of the casino floor, as well as all the restaurants on the gaming floor. Unfortunately, we were strictly prohibited from taking photos or videos on the casino floor. From what I can tell you, the casino floor is definitely smaller than the other casinos in the city but it still offers plenty of slot and table games. Personally, I think less is more for the space they have. The way the casino is set up, it’s not overcrowded or empty. It’s perfectly designed for the space there is and it works. It doesn’t dominate the property or is up in your face which is perfect. The property markets itself as a boutique casino hotel that goes more for a luxurious resort feel. With the casino set up in the manner that it is, it works perfectly to achieve that goal and feel they are going for.
After taking a brief tour of the gaming floor, we were granted a sneak peak inside the Chart House which is one of their top restaurants in the resort. The restaurant overlooked the entire marina and had stunning views across the entire dining room. Most of not all the walls were covered with floor to ceiling windows.
From here we descended down a spiral staircase and were taken down to the lower level where the Marina is and one of many of their outdoor patios/decks. This outdoor space was personally my favorite since you had stunning views of the city, ocean as well as the neighboring Borgata and Harrah’s resorts. Besides this outdoor space, there are also two outdoor rooftop decks one near the pool and one directly next store to that. These roof top decks are so massive, that they have the ability to host events for a couple thousand people! Speaking of events, our guided tour headed there next.
Ballroom & Event Spaces Tour:
At this point, everything I saw on the tour was impressive enough but my jaw dropped even more when we were taken into the grand ballroom and The Wave nightclub. My first thought was how many of my hotel ballrooms could fit inside the grand ballroom (most likely between 4 – 6) and the sheer capacity it had. When I heard the kinds of events they have there, it honestly made sense. We were told the ballroom hosts anything from large dinners, fundraisers, conventions, weddings, concerts, shows and more. I’ve seen first hand at my hotel what goes into running large events but it’s mind blowing to see that on a far larger scale.
From here, we were shown The Wave nightclub which as the name implies, is Gold Nugget’s night club and premium nightlife spot. Ironically enough, the club is marketed towards an older, middle aged crowd instead of a younger crowd. The club hosts a lot of cover bands and well established DJs. I think the coolest thing about this space is how when the club is closed during the day, it is used as an event space. You wouldn’t think a nightclub would be a good fit for an event space but honestly the space works very well.
Lunch & Guest Speakers:
After this, we took back upstairs off the lobby where we started the day to take a lunch break. We were not only welcomed to a great lunch but also guest speakers from the property as well. We got to meet the Director of Food & Beverage, Human Resources Team, the Executive Director of Player Development & Front Desk Operations and of course the sales team who was showing us all around.
This honestly was one of the best parts of the tour in my opinion since we got to ask questions about the property, casino operations, career advice and any other questions we had. One thing that amazed me was the one human resources lead worked in Atlantic City for 40 years! She told us her experiences at all of the casinos she worked at and shared insights with us on how to help our careers. This was really eye opening and inspirational. I recall telling my professor after the fact, how it was so cool to get a taste of the culture and the morale just in a short 2-3 hour span.
Final Thoughts:
Overall, I got to say I was super impressed the entire time while on the tour. From the rooms, hotel operations, employee culture and more. It honestly really won me over and gets me excited for the future. I am extremely thankful for the hospitality we received during our tour and glad to have met everyone. This was the first casino hotel I took so far down in Atlantic City and now that I will be going to school down in the area, I can’t wait to go on more tours like this.
Very big news just came out of the hotel industry recently and I have to admit the news came as a bit of a surprise. Join us today as we discover the headlines, break down the news and give our thoughts on it.
The Big News:
In this very shocking news, Choice Hotels announced it was acquiring Radisson Hotel Group Americas for a sum of $675M. Currently, Choice Hotels has the following brands in its current portfolio prior to this transaction:
The deal, once closed, includes nine brands, 624 hotels and over 68,000 rooms!
For those unfamiliar with the Radisson brand or Radisson Hotel Group (RHG), it emcompasses all franchised, operations and branding of the Radisson Hotels throughout the U.S., Canada, South America as well as the Caribbean. RHG also includes 10 Radisson Blu hotels, 130 Radisson hotels, nine Radisson Individuals, one Park Plaza hotel, four Radisson Red hotels, 453 Country Inn & Suites by Radisson and 17 Park Inn by Radisson hotels, as well as the Radisson Inn & Suites and Radisson Collection brands.
Thoughts & Reactions:
Overall, this is definitely a bold move for Choice Hotels. Earlier in the year a few rumors were going around saying Choice was looking to drop some serious cash to expand into the luxury and higher tiered hotel market. I think one primary reason for doing this merger is smart, is by doing so you can compete with Wyndham Hotels & Resorts. Wyndham, like Choice, has economy brands, extended stay but Choice lacked many things that Wyndham had. Those being luxury brands, upper-mid scale brands and resorts. Can they compete with Wyndham and overall be at the same level or better? Only time can tell.
With this merger to close in 2022, there are still many loose ends and questions left to be answered. Here are some of the top few questions and concerns that come to mind:
With Radisson under Choice Hotels, will standards for Radisson drop? Get better? Or stay the same?
Personally, I’m not sure how this will turn out for Radisson and their nine brands. While I feel like this a good move since they will expand and get more exposure, I feel like with how Choice operates some of their brands, I can’t help but feel standards may slip. Then again, with acquiring nine strong brands and a few luxury brands in the mix, maybe this will make Choice stronger and in turn help them. Only time will tell how this plays out.
Will the Radisson Rewards/Loyalty program be combined with Choice Privileges?
Radisson Rewards is not as well known or as large as Choice Privileges. With that being said, I can definitely see one of two things happening. Choice takes Radisson Rewards and merges it with Choice Privileges to make one cohesive rewards system that is easily utilized across all brands. The other thing I can see is Radisson Rewards stays around and is overhauled and works together with Choice. They would promote both together, be able to transfer points between the two and redeem member only offers for both. While that may seem like a lot of work, I think that makes the most sense. (And we’ll see why with our next question).
With the European operations still under Radisson and not being sold, will this cause confusion and inconsistencies from the American operations?
Anytime you have split operations across the globe, it’s always a challenge logistically keeping supply chains, standards, operations and finances on track. However in this case, this transaction makes it interesting and creates a tough challenge. If Choice makes changes to Radisson, they only have control over the American/North American division. I think there are definitely going to be some tough challenges that both Choice and the European/Asian division of Radisson will need to figure out. I find it very odd how you would sell off half of your brand then keep the other half. It’s just so hard to wrap your head around.
I definitely think this merger took a lot of people by surprise. As mentioned above, we did hear rumors earlier in the year about Choice looking to buy but, those rumors only mentioned purchasing one or two induvial brands not an entire hotel company. I honestly did not expect that either. Regardless I think over the next few months and years, we’ll have to see how this plays out for both sides. What do you think about the Choice Hotels and Radisson Hotel Group merger?
Touristician 